The PGA Head Professional Championship of Canada has a new presenting sponsor in Callaway Golf Canada. The multi-year agreement sees the nearly 40-year old company add the PGA of Canada’s annual end-of-year national championship to a strong portfolio that already includes presenting sponsorship of the PGA Assistants’ Championship and founding partner of the PGA Patronize […]
[TORONTO]—World-ranked curling team led by John Epping announced today that former Olympic Gold Medalist Ryan Fry will join the team for the 2019-2020 season and play as the team’s third starting this fall. As a result of the move, Team Epping will part ways with veteran Craig Savill at the end of the season following […]
[TORONTO]— One Eleven Management Group is pleased to announce the hiring of experienced sponsorship and brand marketing professional Garet Cameron as Director, Partnerships & Client Strategy. “I’m absolutely thrilled to announce the hiring of Garet Cameron and feel it would be difficult to find a better individual to support both our current clients and our […]
[TORONTO]—Athletes at the highest levels of their sport always want just one more chance at greatness. The highly ranked curling squad of Team Epping will get that chance tonight when they face off VS Team Bottcher in the Wild Card Game to kick off the Tim Hortons Brier in Brandon, Manitoba. “It’s going to be […]
[ACTON, ON] – The RBC PGA Scramble of Canada presented by The Lincoln Motor Company has landed a new supporting partner. The Glenlivet has come aboard as proud supporting partner of Canada’s most talked about amateur national series of golf events. Canada’s best-selling Single Malt Scotch Whisky will sponsor the newly created WildCard promotion where […]
[ACTON, ON] – Following a record turnout in 2018, RBC has renewed its partnership with the PGA of Canada and the title sponsorship of the RBC PGA Scramble. The three-year agreement sees the financial institution remain as title sponsor of the RBC PGA Scramble alongside presenting sponsor, The Lincoln Motor Company. “We couldn’t ask for […]
February 11, 2019
BRANDS WE'VE WORKED WITH
ONE ELEVEN MANAGEMENT GROUP INC
One Eleven Management Group Inc. is a sports and entertainment marketing company that specializes in talent management, partnerships, sponsorship, consulting & event management. Our unwavering mandate is to match premium clients with premium partners.
WHAT WE DO
Procure partnership opportunities
Negotiate and facilitate sponsorship opportunities
Secure speaking engagements and brand building opportunities for our roster of clients
Manage wide variety of events from national championships to boutique and intimate activations
Consult with associations, agencies and properties on how to maximize partnership
affiliation and revenue
Jeff Dykeman of Ancaster, Ontario is the founder and CEO of One Eleven Management Group. Prior to launching the company, Dykeman held the position of Chief Business Officer of the PGA of Canada where he was responsible for maximizing revenue development and execution of sales and marketing programs with dozens of corporate partners. Over his 13-year tenure, he ignited an increase of over 700% in sponsorship sales from the previous generation, conducted over 50 PGA National Championships and was the architect behind new national events such as the PGA Championship of Canada, the PGA Team Championship & the PGA Scramble.
Prior to joining the PGA of Canada in 2004, Jeff spent time as the Sales & Marketing Manager at Crimson Ridge Golf Club, worked in the Game Day Promotions Department of the Hamilton Bulldogs of the American Hockey League (AHL) and worked at a number of top golf facilities in Southern Ontario.
In 2017, Brock University and their industry leading Sport Management Program named Dykeman a Distinguished Graduate.
In 2016, Dykeman was listed as one of Canada’s Sports Business Thought Leaders by Sports Business Canada and in 2013 he was named one of the Most Influential People in Canadian Golf by Canadian Golfer.
Garet Cameron is a strategic marketing professional with 10+ years’ experience across brand, communications and sponsorship disciplines.
Prior to joining One Eleven Management Group, Garet spent nine years with Shaw Communications in Calgary where he was responsible for the development and execution of Shaw’s national sponsorship portfolio and activation strategies. During his tenure, Garet negotiated and led the first Grey Cup presenting partnership with the CFL that included the Grey Cup Festival, Grey Cup Halftime Show and ‘Road to the Grey Cup’ broadcast and digital assets with TSN. He played a lead role in building the Shaw Charity Classic into an award-winning golf tournament on the PGA TOUR Champions. The tournament continues to set attendance records and is a platform for charitable giving with a record-setting $34 million raised for children’s charities since 2013.
In 2016, Garet secured an exclusive multi-year partnership with Vancouver’s new bike share system, Mobi by Shaw Go, where he led contract negotiations, strategy development and campaign activations. His portfolio also included high-profile partnerships with the Canada Games, the RBC Canadian Open and several professional athlete endorsement deals with premier CFL players and top-ranked Canadian golfers on the PGA TOUR.
A graduate of St. Francis Xavier University in Antigonish, Nova Scotia, Garet currently lives in Mississauga, Ontario with his wife Danielle and their two daughters, Maisie and Isla.
WHAT'S WITH OUR NAME?
We get that question a lot and the meaning hits pretty close to home for our founder. It represents the day his son was born (1 st of November) just as the company was being formed and it’s also the address of the first house he lived in as a kid.
ONE ELEVEN MANAGEMENT GROUP PORTFOLIO
From athletes to personalities and from properties to associations, we take great pride in working with our fantastic clients. We never stray from our mandate of matching up premium clients with premium brands. Take a peek at what makes some of our clients so great and what makes them all so unique.